VIPs or Very Important Pages—each of your website’s pages should be treated as such. These basically power where you currently are online (as decided upon by search engines and your visitors), and where you can be in the future. Thus, as you move from page to page, or from site to site, redirects become very crucial. This task doesn’t have to be too complicated nor tedious. Learn the essentials through this Simple 301 Redirects WordPress Plugin Review.
What is it for?
Expect no warning on difficulty level or complexity level on using this WordPress plugin for there seems to be none. As its name indicates, it is simple in terms of overall use. This plugin’s for you if you are:
- Transferring a website which uses another Content Management System (CMS) to WordPress.
- Overhauling an existing or current WordPress site.
In these cases, your mindset cannot be “Out with the old, and in with the new” with regard to your website pages or URLs. Sure, you can just create new website pages on your new domain, and copy-paste the content from your previous domain’s pages. Or you can “unclutter” your existing WordPress site by housing related posts or content in one page, and deleting all the other pages. But these can actually break you.
Instead of “build a new one”, your attitude has to be “build on the old one”. This is in consideration of the two most important factors to your website (thus, brand or business): search engines and your site visitors.
The Error Horror
Prior to the Simple 301 Redirects WordPress Plugin Review proper, it is important to first establish the horrors of not doing a 301 redirect. When you fail to redirect, it’s as good as telling search engines and users that you no longer exist, instead of you have just moved to another place in the online sphere.
The old or deleted pages, hence, content and URL, were the ones which search engines have crawled and indexed so they can link you to the users, and generate site traffic. When a URL is then deleted and does not link to any page, search engines and visitors then stumble upon the error message HTTP 404 (Not Found). Thus, you encounter negative impacts on search engine rankings and visitor traffic, which could not have been the case if the old URL was redirected to any existing page.
Using the Plugin
“This is where I’ve permanently moved in.” This is the message you send when you do a 301 redirect. In this process, what you do is point A to point B. Simple 301 Redirects WordPress Plugin enables this in just a few clicks:
- Search for ‘Simple 301 Redirects WordPress Plugin’ on the plugins database after you log in to your WordPress account.
- Click ‘Activate Plugin’ to install.
- Go to ‘Settings’, then ‘301 Redirects’.
- Input the old URL and the new URL where it would be redirected.
Requested URL is the old or deleted one. Input the relative URL.
Destination URL is the new one. Input the absolute URL.
You may also use the 301 redirect option to link an old URL to other websites such as your social media accounts if you want to fully integrate brand marketing.
If you’re more of a visual learner, you might want to check out the tutorial of Simple 301 Redirects WordPress Plugin Review at http://www.youtube.com/watch?v=ZLJSbEDyjVc.