So you’ve decided to do a website makeover in which you’ll be adding or deleting some webpages. If it’s the latter that you’re doing, be sure to not skip making those 301 redirects. Doing 301 redirects is no chore when there’s an efficient plugin at bay. This post outlines why and how to install Simple 301 Redirects WordPress plugin.
Consider this Scenario…
Your webpage which you have already deleted appears on search engine results. So when the user clicks it, he or she lands on an empty page with only the error message of “HTTP 404 File Not Found”. This is reason for you to panic because you waste link juices. And chances are, there would be a downward trend or significant decrease on your search engine rankings and site traffic.
These won’t happen though if you set up 301 redirects. Permanent Redirects or 301 redirects allow you to tell the search engines and visitors that:
- The contents of page or URL A may now be found at URL B; or
- URL A and URL B are now one and the same.
This means that you can point or forward even a deleted page (URL A) to another existing page (URL B). On the front-end, search engines and visitors might see the original locations, based on URL structure, of your website’s contents. The 301 redirects then take care of the back-end, and automatically lead search engines or users to their corresponding new locations.
Makeover To-Do List, To-301 Redirects List
Don’t let your website makeover become disastrous on your search engine ranking and site traffic. Here is a makeover to-do list which corresponds with 301 redirects set up:
- “Unclutter” your website to improve navigation among contents. You may be merging short or related posts under one page.
- Delete pages which you think have already outdated or irrelevant contents.
- Change the permalink structure because you learned of the “design” to make it more SEO-friendly and user-friendly.
Installing the Redirect Plugin
Fret not even when you need to do quite some 301 redirects, because there’s the free and efficient Simple 301 Redirects WordPress plugin to your aid. Here’s how to install Simple 301 Redirects WordPress Plugin:
- Log in to your WordPress Account.
- Search for and choose “Simple 301 Redirects” on the plugins database.
- Click “Activate Plugin”.
To use this WordPress redirects plugin,
- Go back to your Admin tab, and click “Simple 301 Redirects” under Settings.
- Paste the URL of an old or deleted page on the ‘Requested” tab.
- On the Destination tab, paste the URL where you want to point or forward the Requested URL.
Note: The Requested and Destination URLs use different structure: relative for the former and absolute for the latter. Don’t worry though because the plugin illustrates these.
Tip: You can also have external webpages as new locations of your old or deleted URLs. A good way to put these URLs is to place your social media accounts or other platforms where you may be found on the web (i.e. news sites) as Destination URLs.
With this WordPress plugin, you can breeze through creating 301 redirects as you carry on with your website makeover. You may also watch the video tutorial on the Simple 301 Redirects plugin installation at http://www.youtube.com/watch?v=J6YTIxNY5uc. Make it a habit to put no URL, hence, link juices to waste.